Branding

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Our Tune - The Pitch

This is an individual project on creating a non-profit organization. My idea is to create a global photographic tour showcasing and educate the audience on various women's lifestyle and life struggles. This is also a community to support women around the world and their communities by donating and raise awareness of women's equality.

Our Tune -The Promise

This is an individual project on creating a non-profit organization. My idea is to create a global photographic tour showcasing and educate the audience on various women's lifestyle and life struggles. This is also a community to support women around the world and their communities by donating and raise awareness of women's equality.

Our Tune -The Plan

This is an individual project on creating a non-profit organization. My idea is to create a global photographic tour showcasing and educate the audience on various women's lifestyle and life struggles. This is also a community to support women around the world and their communities by donating and raise awareness of women's equality.

CURRENT NY&LA Branding

Current NY & LA is a buyer boutique located in London with Premium American contemporary designers and brands. Offering a wide range of products from swimwear to Alfred Tea Room. This project is focused on the creation of the brand, including mission and vision, logo development, market research, trend research, competitors, target market, and assortments.

CURRENT NY&LA Event Planning

This is a branding project on event planing. Current NY & LA is a buyer boutique located in London with Premium American contemporary designers and brands. Offering a wide range of products from swimwear to Alfred Tea Room. The event planning including Press Release, event floor plan, event personnel, budget, and measure success.

CURRENT NY&LA Marketing Campaign

This is a branding project focused on marketing campaign with social media and celebrities endorsement. Current NY & LA is a buyer boutique located in London with Premium American contemporary designers and brands. Offering a wide range of products from swimwear to Alfred Tea Room. The marketing campaign include social medias, influencers, campaign schedule, and customer engagement.

Infinite 

This is a Branding Project that combines Fashion with Technology.

Our project is to use technology that predicts and monitor customers’ health on their clothing.  We are branding a garment that can check body temperature and heartbeat rate, and it will changes color for notification using Smart Thread.  Our idea is to help prevent health issues and problems or at least to help get customers to get their health issues under control and treated promptly.

There are three different stages of color changing based on the needs of attention for individual customer, including normal, caution, and emergency.  The color will get darker when the status changes from normal. 

* This is a group project among four students Chante Haber, Jinhee Kim, Elizaberth Golden Bell, and I.  My part is the Trend Funnel.

 

Americium

This is a branding project for an American made luxury brand 

The unsustainable supply chain in sourcing countries has cause many problem and death.  We want to bring back the made in USA label to create more job opportunities in the United States with result of 100% sustainable supply chain.  

Our inspiration for the design is base on the war.  Many designer has create the feeling of war in their collection.  Our idea is base on the atomic bomb.  

*This is a group project, and my part is customer profile, color, fabrication, and all retail related.  

 
 
 

Fifty Shades of Pink

This is a branding project.

My group and I we choose to do a wholesale women clothing brand.  

We followed closely to the trends and created a full line sheet package including all forms for the business such as invoice, packing slip, non-disclosure agreement, bill of material and etc..