Le Labo New Fragrance Launch Business Plan
This is a group project focusing on fragrance launch. Our group created a new scent fragrance base on Le Labo’s current product offering and customer base. We also created a detailed business plan on pop-up launch tour within the U.S. to promote the new fragrance.
Pechoin Market Expansion
Pechoin is a traditional Chinese herbal beauty and skincare brand. Work in teams, we launch Pechoin in the United States with a direct operation store and wholesale through Sephora. The project involved a significant amount of research, including country research, market research, and marketing strategy, and customer loyalty program. We have also set realistic goals and objectives.
Duvelleroy and Faure Le Page Collaboration Event Marketing
This is a event created for two French luxury houses to join together and bring a royal experience for customer. Event details including museum exhibition, “haute couture” products, auction event, and opening reception.
WoMen
WoMen is a marketing strategy for a beauty on demand App that target to women only.
This App include five features such as beauty, styling, home, and yoga. This project also included marketing campaign and social media marketing campaign.
This was an individual project.
Farfetch Asian Market Development
Contemporary Brand Partnership
This is a Industry Project.
With the growth of GDP in China, and the rising shopping power on luxury good in China, Farfetch should look into partnership with Asian Contemporary Brands like JUICE and N.P.C..
This project explains and give examples on the collobration.
*This was a individual Project.
Mirror Mirror
This is a business plan project with new innovation technology.
Our idea to create a changing dynamics of business in retail and fashion with digital mirror technology to enhance the customer experience in the store.
*This is a group project among 2 students. My part is the customer profile, four week plan, cost sheet and assortment plan, Brick-and-mortar location plan, marketing plan, retail operations, and online marketing plan.
