Fendi Brand Trend Foresight and Intuition
For this project, we each take on an existing brand and forecast the future business and environment for the nest 5, 10, and 15 years. With macro business trends forecast through 5,10, 15 years of scenario development, we were able to see the patterns and directions the brand needs to take and avoid hardship. The forecast included a STEEP driving force, plot diagram, black swan, and scenario engagement and development.
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Phenomenon
This is a project to forecating trend for Fall Winter 2018.
My inspiration was the environment surround us. Global warming and natural disasters are happening globally. My idea was to bring the awareness of protecting the Earth and environment to customers though fashion.
*This was an individual project.
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